remember forget forward

Exceptional Marketing

The Internet is today a fundamental core of all real estate marketing. The company website, the real estate portal, online reports and the use of search engines are key sales channels on the computer as well as for mobile devices, such as smartphones and iPads – whether local, national or worldwide. Our team has the strategic know-how of how these tools work best for your property but also of worldwide platforms and partners, which provide the required reach for your activities.

The exact product definition is for us one of the prerequisites of developing a tailor-made marketing strategy. This strategy is always an individual solution in the interests of the client and opens the way for a quick and successful exchange of your property.

SIR Reports

For the optimal presentation of your property, we develop an individual, detailed, high-gloss brochure in conjunction with professional graphic designers and photographers, which can be handed over to any potentially interested parties. Internationally relevant property offers are showcased in multilanguage brochures, additionally in global Sotheby’s International Realty® network worldwide and at the auction houses.

For the optimal presentation of your property, we develop an individual, detailed, high-gloss brochure in conjunction with professional graphic designers and photographers, which can be handed over to any potentially interested parties. Internationally relevant property offers are showcased in multilanguage brochures, additionally in global Sotheby’s International Realty® network worldwide and at the auction houses.

SIR Reports

Search Engine Marketing

It is not about being online but being found online.

Studies have shown that 90% of property buyers start their search on the Internet. It is therefore essential that Sotheby’s International Realty has a strong presence in search engines. Our strategies are always being reassessed and further developed. In this way, we manage to bring the most relevant property sellers onto sir.com and thus increase the likelihood of your property being found quickly on the Internet.

It is not about being online but being found online.

Studies have shown that 90% of property buyers start their search on the Internet. It is therefore essential that Sotheby’s International Realty has a strong presence in search engines. Our strategies are always being reassessed and further developed. In this way, we manage to bring the most relevant property sellers onto sir.com and thus increase the likelihood of your property being found quickly on the Internet.

Search Engine Marketing

Social Media

The art of the meaningful connections

At Sotheby’s International Realty, we use social media to present your property to our many interested buyers and influential personalities worldwide. With social media – as in real estate – it is all about networking with people and maintaining relationships. That makes social media the ideal tool for marketing your property. For appropriate use, ‘social media’ is not just a passing fad but a highly effective means of marketing. Social media has an enormous, global reach and offers the possibility to communicate and integrate in real-time and build lasting relationships everywhere, anytime.

The art of the meaningful connections

At Sotheby’s International Realty, we use social media to present your property to our many interested buyers and influential personalities worldwide. With social media – as in real estate – it is all about networking with people and maintaining relationships. That makes social media the ideal tool for marketing your property. For appropriate use, ‘social media’ is not just a passing fad but a highly effective means of marketing. Social media has an enormous, global reach and offers the possibility to communicate and integrate in real-time and build lasting relationships everywhere, anytime.

Social Media

Global Reach

Germany is today one of the most interesting real estate markets in the world. With our network of almost 18,000 sales advisors in approximately 800 offices in 61 countries and regions, we are able to use all means available these days to present a property in a unique way.

Our first-class delivery system is an important unique selling point that allows our brokers to link buyers and sellers on a global level.

Germany is today one of the most interesting real estate markets in the world. With our network of almost 18,000 sales advisors in approximately 800 offices in 61 countries and regions, we are able to use all means available these days to present a property in a unique way.

Our first-class delivery system is an important unique selling point that allows our brokers to link buyers and sellers on a global level.

Global Reach

Distribution

Global presence of unparalleled properties

In order to enable strategic placement and unique positioning for your property and ultimately find a suitable buyer, the Sotheby´s International Realty brand has exclusive partnerships with the most important media companies and real estate-oriented websites worldwide.

Our distribution partners are, among others: New York Times, The Wall Street Journal and Mansion Global.

Global presence of unparalleled properties

In order to enable strategic placement and unique positioning for your property and ultimately find a suitable buyer, the Sotheby´s International Realty brand has exclusive partnerships with the most important media companies and real estate-oriented websites worldwide.

Our distribution partners are, among others: New York Times, The Wall Street Journal and Mansion Global.

Distribution

eGallery

The eGallery of Sotheby’s International Realty is a real-time slide show on which can be accessed throughout the world. The eGallery is displayed on HD screens in the branches of Sotheby’s International Realty and Sotheby’s Auction House worldwide.

Furthermore, the SIR Touch Gallery enables an interactive property search on HD screens. Via the sales room windows, Sotheby’s International Realty branches worldwide attract walk-in customers. The podium and wall-mounted versions enable an iPad-like search experience in the Sotheby’s International Realty offices, conference rooms and lobbies.

The eGallery of Sotheby’s International Realty is a real-time slide show on which can be accessed throughout the world. The eGallery is displayed on HD screens in the branches of Sotheby’s International Realty and Sotheby’s Auction House worldwide.

Furthermore, the SIR Touch Gallery enables an interactive property search on HD screens. Via the sales room windows, Sotheby’s International Realty branches worldwide attract walk-in customers. The podium and wall-mounted versions enable an iPad-like search experience in the Sotheby’s International Realty offices, conference rooms and lobbies.

eGallery

Collective Advertising

Targeted – global – efficient

The Sotheby’s International Realty partnership programme offers a range of options – both in print and in digital – that can be used for listing the advertisement. The programme uses top-class, global media partners for a targeted and comprehensive global distribution.

Our partnership programme offers exclusive pre-negotiated advertising rates for selected partners through the global strength of the Sotheby’s International Realty network.

Targeted – global – efficient

The Sotheby’s International Realty partnership programme offers a range of options – both in print and in digital – that can be used for listing the advertisement. The programme uses top-class, global media partners for a targeted and comprehensive global distribution.

Our partnership programme offers exclusive pre-negotiated advertising rates for selected partners through the global strength of the Sotheby’s International Realty network.

Collective Advertising

Branding

Use these brands to your advantage!
The marketing of real estate is more than the presentation of data and facts. Two factors create the crucial added value:

1. The creation of a location brand
2. The distinction of the Sotheby’s quality seal
With its guiding principle, name and own logo, your property will belong to a brand name that sets itself apart. The image transfer of the Sotheby’s brand brings with it quality, sincerity and trust. Through this connection, your property will experience key added value.

Use these brands to your advantage!
The marketing of real estate is more than the presentation of data and facts. Two factors create the crucial added value:

1. The creation of a location brand
2. The distinction of the Sotheby’s quality seal
With its guiding principle, name and own logo, your property will belong to a brand name that sets itself apart. The image transfer of the Sotheby’s brand brings with it quality, sincerity and trust. Through this connection, your property will experience key added value.

Branding

Global Media

We have partnerships with key global media companies and property portals and use their portals to market our properties. The global media plan of the Sotheby’s International Realty® brand was developed in order to supply you with more than a billion media impressions and to strengthen the Sotheby’s brand as the voice of luxury property.

Our media plan contains effective and exclusive partnerships with a strategic focus on mobile and editorial content. Wall Street Journal, BBC and Architectural Digest are just a selection of the partners, which account for 800 million online clicks every year. Our aim is to showcase properties to a wider audience of potential buyers who are looking for something truly unique.

We have partnerships with key global media companies and property portals and use their portals to market our properties. The global media plan of the Sotheby’s International Realty® brand was developed in order to supply you with more than a billion media impressions and to strengthen the Sotheby’s brand as the voice of luxury property.

Our media plan contains effective and exclusive partnerships with a strategic focus on mobile and editorial content. Wall Street Journal, BBC and Architectural Digest are just a selection of the partners, which account for 800 million online clicks every year. Our aim is to showcase properties to a wider audience of potential buyers who are looking for something truly unique.

Global Media

sothebys.com

The collaboration between the real estate division and the auction house benefits from a combination of unique and exclusive marketing activities, which ensure targeted communication to a sought-after and influential audience.

At the heart of the partnership between Sotheby’s International Realty and Sotheby’s auction house is the journalistic work in the form of the new magazine Sotheby’s Magazine | Art & Home. The large-format magazine offers readers quality content on topics from the world of art and property.

The collaboration between the real estate division and the auction house benefits from a combination of unique and exclusive marketing activities, which ensure targeted communication to a sought-after and influential audience.

At the heart of the partnership between Sotheby’s International Realty and Sotheby’s auction house is the journalistic work in the form of the new magazine Sotheby’s Magazine | Art & Home. The large-format magazine offers readers quality content on topics from the world of art and property.

sothebys.com

sir.com

Through sothebysrealty.com, millions of visitors immerse themselves in a collection of millions of vibrant and high-quality property photographs in order to find their dream property. Sothebyrealty.com reaches more visitors and receives more enquiries than any other website for luxury real estate.

11,000,000 visitors
75,000,000 page visits
25,000,000 property detail retrievals
52% of visitors come from outside of the USA

Our website sir.com pulls in more potential buyers who search, look and
request details than all other websites for luxury real estate. Millions of visitors
look at the millions of dynamic, high-quality property photographs.

Sotheby’s International Realty is unique in giving the opportunity to look for a property according to your lifestyle value. Here, the visitor can choose their new home according to region, for example. Here, no search criteria have been left out – whether it is for a ski region, the feeling of the sea or even an historic building.

Through sothebysrealty.com, millions of visitors immerse themselves in a collection of millions of vibrant and high-quality property photographs in order to find their dream property. Sothebyrealty.com reaches more visitors and receives more enquiries than any other website for luxury real estate.

11,000,000 visitors
75,000,000 page visits
25,000,000 property detail retrievals
52% of visitors come from outside of the USA

Our website sir.com pulls in more potential buyers who search, look and
request details than all other websites for luxury real estate. Millions of visitors
look at the millions of dynamic, high-quality property photographs.

Sotheby’s International Realty is unique in giving the opportunity to look for a property according to your lifestyle value. Here, the visitor can choose their new home according to region, for example. Here, no search criteria have been left out – whether it is for a ski region, the feeling of the sea or even an historic building.

sir.com

SIR Mobile

SIR Mobile is the unique mobile app for luxury property. It can be used everywhere and makes it possible to search in 61 countries worldwide. For anyone looking for something a bit more unusual whilst travelling, they can search in SIR Mobile on Android, Apple or Blackberry and get in touch with our real estate professionals worldwide. By using the function ‘Special Destinations’, local restaurants, golf courses, holiday resorts and more can be found while you look for your next home.

-GPS search: find a property nearby
-Search worldwide in 61 countries
-Directions for each property
-Share your impressions on Facebook and Twitter
-Connect directly, call or write an email with just one click
-Toolbar with favourite functions

SIR Mobile is the unique mobile app for luxury property. It can be used everywhere and makes it possible to search in 61 countries worldwide. For anyone looking for something a bit more unusual whilst travelling, they can search in SIR Mobile on Android, Apple or Blackberry and get in touch with our real estate professionals worldwide. By using the function ‘Special Destinations’, local restaurants, golf courses, holiday resorts and more can be found while you look for your next home.

-GPS search: find a property nearby
-Search worldwide in 61 countries
-Directions for each property
-Share your impressions on Facebook and Twitter
-Connect directly, call or write an email with just one click
-Toolbar with favourite functions

SIR Mobile

Latest Publication

arthome

Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty that showcases all the elements of an exceptional lifestyle. With eight editions per year, it draws in the reader with quality content and beautiful pictures specific to the world of design and real estate. Rich editorial content about art, design and exceptional properties – all showcased by the highly respected Sotheby’s brand.